Legislative Efforts
Bills And Resolutions
Principals do not report on the budget under the bill number, but by Budget Bill Subjects as published by the Legislative Fiscal Bureau. You can search for Budget Bill Subjects on the What Are They Lobbying About page.
Assembly Bill 172
Relating To: Relating to: consumer data protection and providing a penalty. (FE)
Bill Text and History
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Bill Text and History
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Lobbying Principals
Print| Principal Name | Notified Date | Communication Date | Comments | Supporting Documentation | |
|---|---|---|---|---|---|
| Alliance of Wisconsin Retailers, LLC | Notified Date 5/7/2025 | Communication Date N/A | Comments | Supporting Documentation | |
|
Other
Report Date5/7/2025 |
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| Alliant Energy | Notified Date 5/27/2025 | Communication Date N/A | Comments | Supporting Documentation | |
|
Other
Report Date5/27/2025 |
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| Amazon.com Services LLC | Notified Date 7/18/2025 | Communication Date N/A | Comments | Supporting Documentation | |
|
Other
Report Date7/18/2025 |
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| American Civil Liberties Union of Wisconsin Inc | Notified Date 4/27/2025 | Communication Date N/A | Comments | Supporting Documentation | |
|
Against
Report Date4/27/2025 |
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| AT&T Wisconsin | Notified Date 7/30/2025 | Communication Date N/A | Comments | Supporting Documentation | |
|
Undisclosed
Report Date7/30/2025 |
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| BioForward Inc. | Notified Date 4/11/2025 | Communication Date N/A | Comments | Supporting Documentation | |
|
Other
Report Date4/11/2025 |
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| Consumer Data Industry Association | Notified Date 5/7/2025 | Communication Date N/A | Comments | Supporting Documentation | |
|
Other
Report Date5/7/2025 |
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| Consumer Healthcare Products Association | Notified Date 10/1/2025 | Communication Date N/A | Comments | Supporting Documentation | |
|
Against
Report Date10/1/2025 |
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| Eli Lilly and Company (formerly Lilly USA) | Notified Date 4/17/2025 | Communication Date N/A | Comments | Supporting Documentation | |
|
Other
Report Date4/17/2025 |
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| Great Lakes Credit & Collection Association | Notified Date 4/10/2025 | Communication Date 4/3/2025 | Comments | Supporting Documentation | |
|
Undisclosed
Report Date4/10/2025 |
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| Kwik Trip Inc. | Notified Date 9/22/2025 | Communication Date N/A | Comments | Supporting Documentation | |
|
Other
Report Date9/22/2025 |
|||||
| Microsoft Corporation | Notified Date 5/7/2025 | Communication Date N/A | Comments | Supporting Documentation | |
|
For
Report Date5/7/2025 |
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| National Federation of Independent Business | Notified Date 10/23/2025 | Communication Date 10/10/2025 | Comments | Supporting Documentation | |
|
Against
Report Date10/23/2025 |
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| RELX Inc. | Notified Date 4/16/2025 | Communication Date N/A | Comments | Supporting Documentation | |
|
Other
Report Date4/16/2025 |
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| State Privacy and Security Coalition, Inc. | Notified Date 9/24/2025 | Communication Date 9/17/2025 | Comments | Supporting Documentation | |
|
Other
Report Date9/24/2025 |
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| TDS Telecommunications Corporation | Notified Date 5/7/2025 | Communication Date 5/1/2025 | Comments | Supporting Documentation | |
|
Against
Report Date5/7/2025 |
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| Visa, Inc. | Notified Date 4/15/2025 | Communication Date N/A | Comments | Supporting Documentation | |
|
Other
Report Date4/15/2025 |
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| Wisconsin Bankers Association | Notified Date 8/7/2025 | Communication Date N/A | Comments | Supporting Documentation | |
|
Other
Report Date8/7/2025 |
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| Wisconsin Council of Life Insurers | Notified Date 5/28/2025 | Communication Date N/A | Comments | Supporting Documentation | |
|
Other
Report Date5/28/2025 |
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| Wisconsin Farm Credit Services | Notified Date 4/11/2025 | Communication Date N/A | Comments | Supporting Documentation | |
|
Other
Report Date4/11/2025 |
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| Wisconsin Fuel & Retail Association (WFRA) | Notified Date 5/8/2025 | Communication Date N/A | Comments | Supporting Documentation | |
|
Against
Report Date5/8/2025 |
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| Wisconsin Grocers Association | Notified Date 4/17/2025 | Communication Date N/A | Comments | Supporting Documentation | |
|
Other
Report Date4/17/2025 |
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| Wisconsin Hotel and Lodging Association | Notified Date 5/6/2025 | Communication Date N/A | Comments | Supporting Documentation | |
|
Against
Report Date5/6/2025 |
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| Wisconsin Manufacturers & Commerce | Notified Date 5/7/2025 | Communication Date 5/7/2025 | Comments | Supporting Documentation | Position Info |
|
Against
Report Date5/7/2025 Comments WMC opposes provisions that affect only businesses (not consumer protections) that would make Wisconsin's data privacy law an outlier from other states' data privacy laws and overly burdensome for businesses. |
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| Wisconsin REALTORS Association | Notified Date 4/29/2025 | Communication Date N/A | Comments | Supporting Documentation | |
|
Other
Report Date4/29/2025 |
|||||
| Wisconsin Restaurant Association | Notified Date 5/6/2025 | Communication Date N/A | Comments | Supporting Documentation | |
|
Against
Report Date5/6/2025 |
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| Wisconsin State Telecommunications Association | Notified Date 5/7/2025 | Communication Date N/A | Comments | Supporting Documentation | |
|
Against
Report Date5/7/2025 |
|||||
| Wisconsin Technology Council | Notified Date 5/8/2025 | Communication Date N/A | Comments | Supporting Documentation | |
|
For
Report Date5/8/2025 |
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Lobbying Efforts
| 2025 January - June |
2025 July - December |
2026 January - June |
2026 July - December |
Total | |
|---|---|---|---|---|---|
| Total Hours Of Effort On This Matter | 2025 January - June 69.00 |
2025 July - December 158.00 |
2026 January - June |
2026 July - December |
Total 227.00 |
| Alliance of Wisconsin Retailers, LLC | 2025 January - June 8.00 |
2025 July - December 5.00 |
2026 January - June |
2026 July - December |
Total 13.00 |
| Amazon.com Services LLC | 2025 January - June |
2025 July - December 14.00 |
2026 January - June |
2026 July - December |
Total 14.00 |
| Consumer Data Industry Association | 2025 January - June 8.00 |
2025 July - December 2.00 |
2026 January - June |
2026 July - December |
Total 10.00 |
| Consumer Healthcare Products Association | 2025 January - June |
2025 July - December 1.00 |
2026 January - June |
2026 July - December |
Total 1.00 |
| Microsoft Corporation | 2025 January - June 33.00 |
2025 July - December 71.00 |
2026 January - June |
2026 July - December |
Total 104.00 |
| RELX Inc. | 2025 January - June 4.00 |
2025 July - December 10.00 |
2026 January - June |
2026 July - December |
Total 14.00 |
| TDS Telecommunications Corporation | 2025 January - June 8.00 |
2025 July - December 6.00 |
2026 January - June |
2026 July - December |
Total 14.00 |
| Visa, Inc. | 2025 January - June 1.00 |
2025 July - December |
2026 January - June |
2026 July - December |
Total 1.00 |
| Wisconsin Bankers Association | 2025 January - June |
2025 July - December 31.00 |
2026 January - June |
2026 July - December |
Total 31.00 |
| Wisconsin Council of Life Insurers | 2025 January - June 2.00 |
2025 July - December |
2026 January - June |
2026 July - December |
Total 2.00 |
| Wisconsin Farm Credit Services | 2025 January - June 2.00 |
2025 July - December |
2026 January - June |
2026 July - December |
Total 2.00 |
| Wisconsin Restaurant Association | 2025 January - June |
2025 July - December 10.00 |
2026 January - June |
2026 July - December |
Total 10.00 |
| Wisconsin State Telecommunications Association | 2025 January - June |
2025 July - December 5.00 |
2026 January - June |
2026 July - December |
Total 5.00 |
| Wisconsin Technology Council | 2025 January - June 3.00 |
2025 July - December 3.00 |
2026 January - June |
2026 July - December |
Total 6.00 |