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Assembly Bill 172

Relating To: Relating to: consumer data protection and providing a penalty. (FE)
Bill Text and History
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Lobbying Principals

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Principal Name Notified Date Communication Date Comments Supporting Documentation  
Alliance of Wisconsin Retailers, LLC Notified Date 5/7/2025 Communication Date N/A Comments   Supporting Documentation  
Other
Report Date
5/7/2025

Alliant Energy Notified Date 5/27/2025 Communication Date N/A Comments   Supporting Documentation  
Other
Report Date
5/27/2025

American Civil Liberties Union of Wisconsin Inc Notified Date 4/27/2025 Communication Date N/A Comments   Supporting Documentation  
Against
Report Date
4/27/2025

BioForward Inc. Notified Date 4/11/2025 Communication Date N/A Comments   Supporting Documentation  
Other
Report Date
4/11/2025

Consumer Data Industry Association Notified Date 5/7/2025 Communication Date N/A Comments   Supporting Documentation  
Other
Report Date
5/7/2025

Eli Lilly and Company (formerly Lilly USA) Notified Date 4/17/2025 Communication Date N/A Comments   Supporting Documentation  
Other
Report Date
4/17/2025

Great Lakes Credit & Collection Association Notified Date 4/10/2025 Communication Date 4/3/2025 Comments   Supporting Documentation  
Undisclosed
Report Date
4/10/2025

Microsoft Corporation Notified Date 5/7/2025 Communication Date N/A Comments   Supporting Documentation  
For
Report Date
5/7/2025

RELX Inc. Notified Date 4/16/2025 Communication Date N/A Comments   Supporting Documentation  
Other
Report Date
4/16/2025

TDS Telecommunications Corporation Notified Date 5/7/2025 Communication Date 5/1/2025 Comments   Supporting Documentation  
Against
Report Date
5/7/2025

Visa, Inc. Notified Date 4/15/2025 Communication Date N/A Comments   Supporting Documentation  
Other
Report Date
4/15/2025

Wisconsin Council of Life Insurers Notified Date 5/28/2025 Communication Date N/A Comments   Supporting Documentation  
Other
Report Date
5/28/2025

Wisconsin Farm Credit Services Notified Date 4/11/2025 Communication Date N/A Comments   Supporting Documentation  
Other
Report Date
4/11/2025

Wisconsin Fuel & Retail Association (WFRA) Notified Date 5/8/2025 Communication Date N/A Comments   Supporting Documentation  
Against
Report Date
5/8/2025

Wisconsin Grocers Association Notified Date 4/17/2025 Communication Date N/A Comments   Supporting Documentation  
Other
Report Date
4/17/2025

Wisconsin Hotel and Lodging Association Notified Date 5/6/2025 Communication Date N/A Comments   Supporting Documentation  
Against
Report Date
5/6/2025

Wisconsin Manufacturers & Commerce Notified Date 5/7/2025 Communication Date 5/7/2025 Comments   Supporting Documentation  
Against
Report Date
5/7/2025

Comments
WMC opposes provisions that affect only businesses (not consumer protections) that would make Wisconsin's data privacy law an outlier from other states' data privacy laws and overly burdensome for businesses.
Wisconsin REALTORS Association Notified Date 4/29/2025 Communication Date N/A Comments   Supporting Documentation  
Other
Report Date
4/29/2025

Wisconsin Restaurant Association Notified Date 5/6/2025 Communication Date N/A Comments   Supporting Documentation  
Against
Report Date
5/6/2025

Wisconsin State Telecommunications Association Notified Date 5/7/2025 Communication Date N/A Comments   Supporting Documentation  
Against
Report Date
5/7/2025

Wisconsin Technology Council Notified Date 5/8/2025 Communication Date N/A Comments   Supporting Documentation  
For
Report Date
5/8/2025

Lobbying Efforts

No principal has reported any activity on this bill during the current legislative session.