Destinations Wisconsin
Registered Principal Details
Business Or Interest:
Tourism and hospitality.
Lobbying Interests:
Legislation and rules relating to tourism promotional expenditures, Department of Tourism, room tax, economic development, outdoor recreation and transportation.
CEO Name:
Julia Hertel
Tourism and hospitality.
Lobbying Interests:
Legislation and rules relating to tourism promotional expenditures, Department of Tourism, room tax, economic development, outdoor recreation and transportation.
CEO Name:
Julia Hertel
Contact
JH
Julia Hertel
P.O. Box 393
Sun Prairie, WI 53590
(608) 837-6693
jhertel@escapetowisconsin.com
https://www.destinationswisconsin.com
P.O. Box 393
Sun Prairie, WI 53590
(608) 837-6693
jhertel@escapetowisconsin.com
https://www.destinationswisconsin.com
Authorized Lobbyists
| Lobbyist Name | Exclusive Duties | Authorized On | Withdrawn On |
|---|
Lobbying Interests
Legislative Bills/Resolutions
Assembly Bill 155
Relating to: designating the Tom Diehl Memorial Highway. (FE)
Bill Text and History
6/24/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Relating to: designating the Tom Diehl Memorial Highway. (FE)
Bill Text and History
For
Notification Date6/24/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Assembly Bill 159
Relating to: creating a rural creative economy development grant program. (FE)
Bill Text and History
4/18/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Relating to: creating a rural creative economy development grant program. (FE)
Bill Text and History
For
Notification Date4/18/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Assembly Bill 231
Relating to: creating a tax credit for expenses related to film production services and for capital investments made by a film production company, granting rule-making authority, and making an appropriation. (FE)
Bill Text and History
5/8/2025
First Communication Date
5/7/2025
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has communicated on this matter.
Relating to: creating a tax credit for expenses related to film production services and for capital investments made by a film production company, granting rule-making authority, and making an appropriation. (FE)
Bill Text and History
For
Notification Date5/8/2025
First Communication Date
5/7/2025
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has communicated on this matter.
Assembly Bill 315
Relating to: the Warren Knowles-Gaylord Nelson stewardship 2000 program and a major land acquisitions program. (FE)
Bill Text and History
6/19/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Relating to: the Warren Knowles-Gaylord Nelson stewardship 2000 program and a major land acquisitions program. (FE)
Bill Text and History
For
Notification Date6/19/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Senate Bill 160
Relating to: designating the Tom Diehl Memorial Highway. (FE)
Bill Text and History
6/24/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Relating to: designating the Tom Diehl Memorial Highway. (FE)
Bill Text and History
For
Notification Date6/24/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Senate Bill 173
Relating to: creating a rural creative economy development grant program. (FE)
Bill Text and History
4/18/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Relating to: creating a rural creative economy development grant program. (FE)
Bill Text and History
For
Notification Date4/18/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Senate Bill 231
Relating to: creating a tax credit for expenses related to film production services and for capital investments made by a film production company, granting rule-making authority, and making an appropriation. (FE)
Bill Text and History
5/2/2025
First Communication Date
4/29/2025
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has communicated on this matter.
Relating to: creating a tax credit for expenses related to film production services and for capital investments made by a film production company, granting rule-making authority, and making an appropriation. (FE)
Bill Text and History
For
Notification Date5/2/2025
First Communication Date
4/29/2025
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has communicated on this matter.
Senate Bill 316
Relating to: the Warren Knowles-Gaylord Nelson stewardship 2000 program and a major land acquisitions program. (FE)
Bill Text and History
6/19/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Relating to: the Warren Knowles-Gaylord Nelson stewardship 2000 program and a major land acquisitions program. (FE)
Bill Text and History
For
Notification Date6/19/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Budget Bill Subjects
Biennial budget bill treatment of matter relating to
Tourism: Tourism Development and Promotion
Tourism: Tourism Development and Promotion
Notification Date
3/4/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
3/4/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Biennial budget bill treatment of matter relating to
Transportation: Departmentwide
Transportation: Departmentwide
Notification Date
3/4/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
3/4/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Administrative Rulemaking Proceedings
Agency Name
Department of Public Instruction (PI)
Subject
Revisions to rules governing the commencement of the school term prior to September 1
Scope Statement
SS 011_24
2/3/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Department of Public Instruction (PI)
Subject
Revisions to rules governing the commencement of the school term prior to September 1
Scope Statement
SS 011_24
Undisclosed
Notification Date2/3/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Topics Not Yet Assigned A Bill Or Rule Number
Development, drafting or introduction of a proposal relating to
The appointment of the Department of Tourism Secretary
The appointment of the Department of Tourism Secretary
Action Intended To Affect
Legislative matter
Notification Date
2/3/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.
Legislative matter
Notification Date
2/3/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.
Development, drafting or introduction of a proposal relating to
Legislation that would make changes to the September 1 school start date
Legislation that would make changes to the September 1 school start date
Action Intended To Affect
Both Legislative matter and rule
Notification Date
2/3/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.
Both Legislative matter and rule
Notification Date
2/3/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.
Development, drafting or introduction of a proposal relating to
Room tax reform
Room tax reform
Action Intended To Affect
Both Legislative matter and rule
Notification Date
2/3/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.
Both Legislative matter and rule
Notification Date
2/3/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.
Development, drafting or introduction of a proposal relating to
Short term rentals
Short term rentals
Action Intended To Affect
Both Legislative matter and rule
Notification Date
2/3/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.
Both Legislative matter and rule
Notification Date
2/3/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.
Development, drafting or introduction of a proposal relating to
Policy as a result of COVID-19
Policy as a result of COVID-19
Action Intended To Affect
Both Legislative matter and rule
Notification Date
2/3/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.
Both Legislative matter and rule
Notification Date
2/3/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.
Total Lobbying Effort
| 2025 January - June |
Total | |
|---|---|---|
| Total Lobbying Expenditures | 2025 January - June $22,400.00 |
Total $22,400.00 |
| Total Hours Communicating | 2025 January - June 25.75 |
Total 25.75 |
| Total Hours Other | 2025 January - June 211.75 |
Total 211.75 |
Percent Allocation of Lobbying Effort
Legislative Bills/Resolutions
No legislative bills/resolutions found.
Budget Bill Subjects
| 2025 January - June |
2025 July - December |
2026 January - June |
2026 July - December |
Total |
|---|---|---|---|---|
| 2025 January - June 70% |
2025 July - December |
2026 January - June |
2026 July - December |
Total 70% |
Administrative Rulemaking Proceedings
| 2025 January - June |
2025 July - December |
2026 January - June |
2026 July - December |
Total |
|---|---|---|---|---|
| 2025 January - June 10% |
2025 July - December |
2026 January - June |
2026 July - December |
Total 10% |
Topics Not Yet Assigned A Bill Or Rule Number
No topics found.
Minor Efforts
(Time spent on matters each of which accounted for less than 10% of the organization's lobbying.)
Other Matters
Includes time spent on:
- Gubernatorial nominations
- Matters on which the organization made no lobbying communication