Tavern League of Wisconsin
Registered Principal Details
Business Or Interest:
Trade association that exclusively represents the interests of licensed beverage retailers in Wisconsin.
Lobbying Interests:
Issues related to the state’s alcohol laws and the retail alcohol industry.
CEO Name:
Mark Jefferson
Trade association that exclusively represents the interests of licensed beverage retailers in Wisconsin.
Lobbying Interests:
Issues related to the state’s alcohol laws and the retail alcohol industry.
CEO Name:
Mark Jefferson
Contact
MJ
Mark Jefferson
11801 W Silver Spring Drive, Suite 200
Milwaukee, WI 53225
608-347-7725
executivedirector@tlw.org
http://www.tlw.org
11801 W Silver Spring Drive, Suite 200
Milwaukee, WI 53225
608-347-7725
executivedirector@tlw.org
http://www.tlw.org
Authorized Lobbyists
| Lobbyist Name | Exclusive Duties | Authorized On | Withdrawn On |
|---|
Lobbying Interests
Administrative Rulemaking Proceedings
Agency Name
Department of Revenue (Tax)
Subject
Alcohol beverage regulation pursuant to 2023 Wisconsin Act 73
Scope Statement
SS 009_24
8/19/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Department of Revenue (Tax)
Subject
Alcohol beverage regulation pursuant to 2023 Wisconsin Act 73
Scope Statement
SS 009_24
Other
Notification Date8/19/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Topics Not Yet Assigned A Bill Or Rule Number
Development, drafting or introduction of a proposal relating to
Issus related to statewide Operator's Licenses
Issus related to statewide Operator's Licenses
Action Intended To Affect
Both Legislative matter and rule
Notification Date
1/10/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Both Legislative matter and rule
Notification Date
1/10/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Development, drafting or introduction of a proposal relating to
General business taxation and regulation issues
General business taxation and regulation issues
Action Intended To Affect
Both Legislative matter and rule
Notification Date
1/10/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Both Legislative matter and rule
Notification Date
1/10/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Development, drafting or introduction of a proposal relating to
Three Tier Issues
Three Tier Issues
Action Intended To Affect
Both Legislative matter and rule
Notification Date
1/10/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Both Legislative matter and rule
Notification Date
1/10/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Development, drafting or introduction of a proposal relating to
Liquor License Issues
Liquor License Issues
Action Intended To Affect
Both Legislative matter and rule
Notification Date
1/10/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Both Legislative matter and rule
Notification Date
1/10/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Development, drafting or introduction of a proposal relating to
Issues related to OWI
Issues related to OWI
Action Intended To Affect
Both Legislative matter and rule
Notification Date
1/10/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Both Legislative matter and rule
Notification Date
1/10/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Development, drafting or introduction of a proposal relating to
SafeRide
SafeRide
Action Intended To Affect
Both Legislative matter and rule
Notification Date
1/10/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Both Legislative matter and rule
Notification Date
1/10/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Total Lobbying Effort
| 2025 January - June |
Total | |
|---|---|---|
| Total Lobbying Expenditures | 2025 January - June $49,224.04 |
Total $49,224.04 |
| Total Hours Communicating | 2025 January - June 32.50 |
Total 32.50 |
| Total Hours Other | 2025 January - June 196.75 |
Total 196.75 |
Percent Allocation of Lobbying Effort
Legislative Bills/Resolutions
No legislative bills/resolutions found.
Budget Bill Subjects
No budget bill subjects found.
Administrative Rulemaking Proceedings
No administrative rulemaking proceedings found.
Topics Not Yet Assigned A Bill Or Rule Number
| 2025 January - June |
2025 July - December |
2026 January - June |
2026 July - December |
Total |
|---|---|---|---|---|
| 2025 January - June 5% |
2025 July - December |
2026 January - June |
2026 July - December |
Total 5% |
| 2025 January - June |
2025 July - December |
2026 January - June |
2026 July - December |
Total |
|---|---|---|---|---|
| 2025 January - June 15% |
2025 July - December |
2026 January - June |
2026 July - December |
Total 15% |
| 2025 January - June |
2025 July - December |
2026 January - June |
2026 July - December |
Total |
|---|---|---|---|---|
| 2025 January - June 30% |
2025 July - December |
2026 January - June |
2026 July - December |
Total 30% |
| 2025 January - June |
2025 July - December |
2026 January - June |
2026 July - December |
Total |
|---|---|---|---|---|
| 2025 January - June 30% |
2025 July - December |
2026 January - June |
2026 July - December |
Total 30% |
Minor Efforts
(Time spent on matters each of which accounted for less than 10% of the organization's lobbying.)
Other Matters
Includes time spent on:
- Gubernatorial nominations
- Matters on which the organization made no lobbying communication