Destinations Wisconsin
Registered Principal Details
Business Or Interest:
Tourism and hospitality.
Lobbying Interests:
Legislation and rules relating to tourism promotional expenditures, Department of Tourism, room tax, economic development, outdoor recreation and transportation.
CEO Name:
Julia Hertel
Tourism and hospitality.
Lobbying Interests:
Legislation and rules relating to tourism promotional expenditures, Department of Tourism, room tax, economic development, outdoor recreation and transportation.
CEO Name:
Julia Hertel
Contact
JH
Julia Hertel
P.O. Box 393
Sun Prairie, WI 53590
(608) 837-6693
jhertel@escapetowisconsin.com
https://www.destinationswisconsin.com
P.O. Box 393
Sun Prairie, WI 53590
(608) 837-6693
jhertel@escapetowisconsin.com
https://www.destinationswisconsin.com
Authorized Lobbyists
| Lobbyist Name | Exclusive Duties | Authorized On | Withdrawn On |
|---|
Lobbying Interests
Legislative Bills/Resolutions
Assembly Bill 155
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Assembly Bill 155
Relating to: designating the Tom Diehl Memorial Highway. (FE)
Bill Text and History
2025 Wisconsin Act 157
6/24/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Relating to: designating the Tom Diehl Memorial Highway. (FE)
Bill Text and History
2025 Wisconsin Act 157
For
Notification Date6/24/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Assembly Bill 159
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Assembly Bill 159
Relating to: creating a rural creative economy development grant program. (FE)
Bill Text and History
4/18/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Relating to: creating a rural creative economy development grant program. (FE)
Bill Text and History
For
Notification Date4/18/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Assembly Bill 231
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Assembly Bill 231
Relating to: creating a tax credit for expenses related to film production services and for capital investments made by a film production company, granting rule-making authority, and making an appropriation. (FE)
Bill Text and History
5/8/2025
First Communication Date
5/7/2025
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has communicated on this matter.
Relating to: creating a tax credit for expenses related to film production services and for capital investments made by a film production company, granting rule-making authority, and making an appropriation. (FE)
Bill Text and History
For
Notification Date5/8/2025
First Communication Date
5/7/2025
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has communicated on this matter.
Assembly Bill 315
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Assembly Bill 315
Relating to: the Warren Knowles-Gaylord Nelson stewardship 2000 program and a major land acquisitions program. (FE)
Bill Text and History
6/19/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Relating to: the Warren Knowles-Gaylord Nelson stewardship 2000 program and a major land acquisitions program. (FE)
Bill Text and History
For
Notification Date6/19/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Assembly Bill 419
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Assembly Bill 419
Relating to: a sales and use tax exemption for ski lifts. (FE)
Bill Text and History
11/14/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Relating to: a sales and use tax exemption for ski lifts. (FE)
Bill Text and History
For
Notification Date11/14/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Assembly Bill 502
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Assembly Bill 502
Relating to: outdoor advertising signs that do not conform to local ordinances and that are affected by certain transportation-related projects; compensation for takings of signs, and appraisals upon which jurisdictional offers are based. (FE)
Bill Text and History
11/20/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Relating to: outdoor advertising signs that do not conform to local ordinances and that are affected by certain transportation-related projects; compensation for takings of signs, and appraisals upon which jurisdictional offers are based. (FE)
Bill Text and History
For
Notification Date11/20/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Assembly Bill 521
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Assembly Bill 521
Relating to: removal of vegetation obstructing outdoor advertising signs.
Bill Text and History
11/20/2025
First Communication Date
11/12/2025
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has communicated on this matter.
Relating to: removal of vegetation obstructing outdoor advertising signs.
Bill Text and History
For
Notification Date11/20/2025
First Communication Date
11/12/2025
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has communicated on this matter.
Assembly Bill 813
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Assembly Bill 813
Relating to: the opportunity attraction and promotion program administered by the Wisconsin Economic Development Corporation.
Bill Text and History
2025 Wisconsin Act 175
1/27/2026
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Relating to: the opportunity attraction and promotion program administered by the Wisconsin Economic Development Corporation.
Bill Text and History
2025 Wisconsin Act 175
For
Notification Date1/27/2026
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Assembly Bill 884
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Assembly Bill 884
Relating to: who may purchase certain contractual services and technical changes to tax provisions related to qualified retirement plans and the film production services credit.
Bill Text and History
2025 Wisconsin Act 174
3/6/2026
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Relating to: who may purchase certain contractual services and technical changes to tax provisions related to qualified retirement plans and the film production services credit.
Bill Text and History
2025 Wisconsin Act 174
For
Notification Date3/6/2026
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Assembly Bill 1009
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Assembly Bill 1009
Relating to: tourism promotion improvement districts. (FE)
Bill Text and History
2/12/2026
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Relating to: tourism promotion improvement districts. (FE)
Bill Text and History
For
Notification Date2/12/2026
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Senate Bill 160
Toggle details
Senate Bill 160
Relating to: designating the Tom Diehl Memorial Highway. (FE)
Bill Text and History
6/24/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Relating to: designating the Tom Diehl Memorial Highway. (FE)
Bill Text and History
For
Notification Date6/24/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Senate Bill 173
Toggle details
Senate Bill 173
Relating to: creating a rural creative economy development grant program. (FE)
Bill Text and History
4/18/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Relating to: creating a rural creative economy development grant program. (FE)
Bill Text and History
For
Notification Date4/18/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Senate Bill 231
Toggle details
Senate Bill 231
Relating to: creating a tax credit for expenses related to film production services and for capital investments made by a film production company, granting rule-making authority, and making an appropriation. (FE)
Bill Text and History
5/2/2025
First Communication Date
4/29/2025
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has communicated on this matter.
Relating to: creating a tax credit for expenses related to film production services and for capital investments made by a film production company, granting rule-making authority, and making an appropriation. (FE)
Bill Text and History
For
Notification Date5/2/2025
First Communication Date
4/29/2025
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has communicated on this matter.
Senate Bill 316
Toggle details
Senate Bill 316
Relating to: the Warren Knowles-Gaylord Nelson stewardship 2000 program and a major land acquisitions program. (FE)
Bill Text and History
6/19/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Relating to: the Warren Knowles-Gaylord Nelson stewardship 2000 program and a major land acquisitions program. (FE)
Bill Text and History
For
Notification Date6/19/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Senate Bill 418
Toggle details
Senate Bill 418
Relating to: a sales and use tax exemption for ski lifts. (FE)
Bill Text and History
11/14/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Relating to: a sales and use tax exemption for ski lifts. (FE)
Bill Text and History
For
Notification Date11/14/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Senate Bill 497
Toggle details
Senate Bill 497
Relating to: outdoor advertising signs that do not conform to local ordinances and that are affected by certain transportation-related projects; compensation for takings of signs, and appraisals upon which jurisdictional offers are based. (FE)
Bill Text and History
11/20/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Relating to: outdoor advertising signs that do not conform to local ordinances and that are affected by certain transportation-related projects; compensation for takings of signs, and appraisals upon which jurisdictional offers are based. (FE)
Bill Text and History
For
Notification Date11/20/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Senate Bill 525
Toggle details
Senate Bill 525
Relating to: removal of vegetation obstructing outdoor advertising signs.
Bill Text and History
11/20/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Relating to: removal of vegetation obstructing outdoor advertising signs.
Bill Text and History
For
Notification Date11/20/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Senate Bill 809
Toggle details
Senate Bill 809
Relating to: the opportunity attraction and promotion program administered by the Wisconsin Economic Development Corporation.
Bill Text and History
1/27/2026
First Communication Date
1/27/2026
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has communicated on this matter.
Relating to: the opportunity attraction and promotion program administered by the Wisconsin Economic Development Corporation.
Bill Text and History
For
Notification Date1/27/2026
First Communication Date
1/27/2026
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has communicated on this matter.
Senate Bill 880
Toggle details
Senate Bill 880
Relating to: who may purchase certain contractual services and technical changes to tax provisions related to qualified retirement plans and the film production services credit.
Bill Text and History
3/6/2026
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Relating to: who may purchase certain contractual services and technical changes to tax provisions related to qualified retirement plans and the film production services credit.
Bill Text and History
For
Notification Date3/6/2026
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Senate Bill 998
Toggle details
Senate Bill 998
Relating to: tourism promotion improvement districts. (FE)
Bill Text and History
3/3/2026
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Relating to: tourism promotion improvement districts. (FE)
Bill Text and History
For
Notification Date3/3/2026
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Budget Bill Subjects
Biennial budget bill treatment of matter relating to
Tourism: Tourism Development and Promotion
Tourism: Tourism Development and Promotion
Notification Date
3/4/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
3/4/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Biennial budget bill treatment of matter relating to
Transportation: Departmentwide
Transportation: Departmentwide
Notification Date
3/4/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
3/4/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Administrative Rulemaking Proceedings
Agency Name
Department of Public Instruction (PI)
Subject
Revisions to rules governing the commencement of the school term prior to September 1
Scope Statement
SS 011_24
2/3/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Department of Public Instruction (PI)
Subject
Revisions to rules governing the commencement of the school term prior to September 1
Scope Statement
SS 011_24
Undisclosed
Notification Date2/3/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Topics Not Yet Assigned A Bill Or Rule Number
Development, drafting or introduction of a proposal relating to
The appointment of the Department of Tourism Secretary
The appointment of the Department of Tourism Secretary
Action Intended To Affect
Legislative matter
Notification Date
2/3/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.
Legislative matter
Notification Date
2/3/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.
Development, drafting or introduction of a proposal relating to
Legislation that would make changes to the September 1 school start date
Legislation that would make changes to the September 1 school start date
Action Intended To Affect
Both Legislative matter and rule
Notification Date
2/3/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.
Both Legislative matter and rule
Notification Date
2/3/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.
Development, drafting or introduction of a proposal relating to
Room tax reform
Room tax reform
Action Intended To Affect
Both Legislative matter and rule
Notification Date
2/3/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.
Both Legislative matter and rule
Notification Date
2/3/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.
Development, drafting or introduction of a proposal relating to
Short term rentals
Short term rentals
Action Intended To Affect
Both Legislative matter and rule
Notification Date
2/3/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.
Both Legislative matter and rule
Notification Date
2/3/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.
Development, drafting or introduction of a proposal relating to
Policy as a result of COVID-19
Policy as a result of COVID-19
Action Intended To Affect
Both Legislative matter and rule
Notification Date
2/3/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.
Both Legislative matter and rule
Notification Date
2/3/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.
Total Lobbying Effort
| 2025 January - June |
2025 July - December |
Total | |
|---|---|---|---|
| Total Lobbying Expenditures | 2025 January - June $22,400.00 |
2025 July - December $22,400.00 |
Total $44,800.00 |
| Total Hours Communicating | 2025 January - June 25.75 |
2025 July - December 5.00 |
Total 30.75 |
| Total Hours Other | 2025 January - June 211.75 |
2025 July - December 157.00 |
Total 368.75 |
Percent Allocation of Lobbying Effort
Legislative Bills/Resolutions
No legislative bills/resolutions found.
Budget Bill Subjects
| 2025 January - June |
2025 July - December |
2026 January - June |
2026 July - December |
Total |
|---|---|---|---|---|
| 2025 January - June 70% |
2025 July - December |
2026 January - June |
2026 July - December |
Total 42% |
Administrative Rulemaking Proceedings
| 2025 January - June |
2025 July - December |
2026 January - June |
2026 July - December |
Total |
|---|---|---|---|---|
| 2025 January - June 10% |
2025 July - December 25% |
2026 January - June |
2026 July - December |
Total 16% |
Topics Not Yet Assigned A Bill Or Rule Number
| 2025 January - June |
2025 July - December |
2026 January - June |
2026 July - December |
Total |
|---|---|---|---|---|
| 2025 January - June |
2025 July - December 10% |
2026 January - June |
2026 July - December |
Total 4% |
Minor Efforts
(Time spent on matters each of which accounted for less than 10% of the organization's lobbying.)
Other Matters
Includes time spent on:
- Gubernatorial nominations
- Matters on which the organization made no lobbying communication