Destinations Wisconsin

Registered Principal Details

Business Or Interest:
Tourism and hospitality.

Lobbying Interests:
Legislation and rules relating to tourism promotional expenditures, Department of Tourism, room tax, economic development, outdoor recreation and transportation.

CEO Name:
Julia Hertel

Contact
JH
Julia Hertel
P.O. Box 393
Sun Prairie, WI 53590
(608) 837-6693
jhertel@escapetowisconsin.com
https://www.destinationswisconsin.com

Authorized Lobbyists

Lobbyist Name Exclusive Duties Authorized On Withdrawn On

Lobbying Interests

Legislative Bills/Resolutions

Assembly Bill 155
Assembly Bill 155
Relating to: designating the Tom Diehl Memorial Highway. (FE)

Bill Text and History

For
Notification Date
6/24/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Assembly Bill 159
Assembly Bill 159
Relating to: creating a rural creative economy development grant program. (FE)

Bill Text and History

For
Notification Date
4/18/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Assembly Bill 231
Assembly Bill 231
Relating to: creating a tax credit for expenses related to film production services and for capital investments made by a film production company, granting rule-making authority, and making an appropriation. (FE)

Bill Text and History

For
Notification Date
5/8/2025
First Communication Date
5/7/2025
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has communicated on this matter.
Assembly Bill 315
Assembly Bill 315
Relating to: the Warren Knowles-Gaylord Nelson stewardship 2000 program and a major land acquisitions program. (FE)

Bill Text and History

For
Notification Date
6/19/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Senate Bill 160
Senate Bill 160
Relating to: designating the Tom Diehl Memorial Highway. (FE)

Bill Text and History

For
Notification Date
6/24/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Senate Bill 173
Senate Bill 173
Relating to: creating a rural creative economy development grant program. (FE)

Bill Text and History

For
Notification Date
4/18/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Senate Bill 231
Senate Bill 231
Relating to: creating a tax credit for expenses related to film production services and for capital investments made by a film production company, granting rule-making authority, and making an appropriation. (FE)

Bill Text and History

For
Notification Date
5/2/2025
First Communication Date
4/29/2025
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has communicated on this matter.
Senate Bill 316
Senate Bill 316
Relating to: the Warren Knowles-Gaylord Nelson stewardship 2000 program and a major land acquisitions program. (FE)

Bill Text and History

For
Notification Date
6/19/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.

Budget Bill Subjects

Tourism: Tourism Development and Promotion
Biennial budget bill treatment of matter relating to
Tourism: Tourism Development and Promotion

Notification Date
3/4/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.

Transportation: Departmentwide
Biennial budget bill treatment of matter relating to
Transportation: Departmentwide

Notification Date
3/4/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.

Administrative Rulemaking Proceedings

Revisions to rules governing the commencement of the school term prior to September 1
Agency Name
Department of Public Instruction (PI)
Subject
Revisions to rules governing the commencement of the school term prior to September 1
Scope Statement
SS 011_24
Undisclosed
Notification Date
2/3/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.

Topics Not Yet Assigned A Bill Or Rule Number

The appointment of the Department of Tourism Secretary
Development, drafting or introduction of a proposal relating to
The appointment of the Department of Tourism Secretary

Action Intended To Affect
Legislative matter

Notification Date
2/3/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.

Legislation that would make changes to the September 1 school start date
Development, drafting or introduction of a proposal relating to
Legislation that would make changes to the September 1 school start date

Action Intended To Affect
Both Legislative matter and rule

Notification Date
2/3/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.

Room tax reform
Development, drafting or introduction of a proposal relating to
Room tax reform

Action Intended To Affect
Both Legislative matter and rule

Notification Date
2/3/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.

Short term rentals
Development, drafting or introduction of a proposal relating to
Short term rentals

Action Intended To Affect
Both Legislative matter and rule

Notification Date
2/3/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.

Policy as a result of COVID-19
Development, drafting or introduction of a proposal relating to
Policy as a result of COVID-19

Action Intended To Affect
Both Legislative matter and rule

Notification Date
2/3/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.

Total Lobbying Effort

No certified reports found.

Percent Allocation of Lobbying Effort

Legislative Bills/Resolutions

No legislative bills/resolutions found.

Budget Bill Subjects

No budget bill subjects found.

Administrative Rulemaking Proceedings

No administrative rulemaking proceedings found.

Topics Not Yet Assigned A Bill Or Rule Number

No topics found.

Minor Efforts

No minor efforts found.

Other Matters

No other matters found.

Filed Statements of Lobbying Activity and Expenditures