Tavern League of Wisconsin
Registered Principal Details
Business Or Interest:
Trade association that exclusively represents the interests of licensed beverage retailers in Wisconsin.
Lobbying Interests:
Issues related to the state’s alcohol laws and the retail alcohol industry.
CEO Name:
Mark Jefferson
Trade association that exclusively represents the interests of licensed beverage retailers in Wisconsin.
Lobbying Interests:
Issues related to the state’s alcohol laws and the retail alcohol industry.
CEO Name:
Mark Jefferson
Contact
MJ
Mark Jefferson
11801 W Silver Spring Drive, Suite 200
Milwaukee, WI 53225
608-347-7725
executivedirector@tlw.org
http://www.tlw.org
11801 W Silver Spring Drive, Suite 200
Milwaukee, WI 53225
608-347-7725
executivedirector@tlw.org
http://www.tlw.org
Authorized Lobbyists
| Lobbyist Name | Exclusive Duties | Authorized On | Withdrawn On |
|---|
Lobbying Interests
Legislative Bills/Resolutions
Assembly Bill 366
Relating to: emotional support animals in housing; falsely claiming that an animal is a service animal; and providing a penalty. (FE)
Bill Text and History
10/6/2025
First Communication Date
9/30/2025
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has communicated on this matter.
Relating to: emotional support animals in housing; falsely claiming that an animal is a service animal; and providing a penalty. (FE)
Bill Text and History
For
Notification Date10/6/2025
First Communication Date
9/30/2025
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has communicated on this matter.
Senate Bill 327
Relating to: emotional support animals in housing; falsely claiming that an animal is a service animal; and providing a penalty. (FE)
Bill Text and History
10/6/2025
First Communication Date
10/2/2025
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has communicated on this matter.
Relating to: emotional support animals in housing; falsely claiming that an animal is a service animal; and providing a penalty. (FE)
Bill Text and History
For
Notification Date10/6/2025
First Communication Date
10/2/2025
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has communicated on this matter.
Administrative Rulemaking Proceedings
Agency Name
Department of Revenue (Tax)
Subject
Alcohol beverage regulation pursuant to 2023 Wisconsin Act 73
Scope Statement
SS 009_24
8/19/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Department of Revenue (Tax)
Subject
Alcohol beverage regulation pursuant to 2023 Wisconsin Act 73
Scope Statement
SS 009_24
Other
Notification Date8/19/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Topics Not Yet Assigned A Bill Or Rule Number
Development, drafting or introduction of a proposal relating to
Issues related to the regulation of hemp derived cannabinoid products
Issues related to the regulation of hemp derived cannabinoid products
Notification Date
9/22/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
9/22/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Development, drafting or introduction of a proposal relating to
Issus related to statewide Operator's Licenses
Issus related to statewide Operator's Licenses
Action Intended To Affect
Both Legislative matter and rule
Notification Date
1/10/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Both Legislative matter and rule
Notification Date
1/10/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Development, drafting or introduction of a proposal relating to
General business taxation and regulation issues
General business taxation and regulation issues
Action Intended To Affect
Both Legislative matter and rule
Notification Date
1/10/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Both Legislative matter and rule
Notification Date
1/10/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Development, drafting or introduction of a proposal relating to
Three Tier Issues
Three Tier Issues
Action Intended To Affect
Both Legislative matter and rule
Notification Date
1/10/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Both Legislative matter and rule
Notification Date
1/10/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Development, drafting or introduction of a proposal relating to
Liquor License Issues
Liquor License Issues
Action Intended To Affect
Both Legislative matter and rule
Notification Date
1/10/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Both Legislative matter and rule
Notification Date
1/10/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Development, drafting or introduction of a proposal relating to
Issues related to OWI
Issues related to OWI
Action Intended To Affect
Both Legislative matter and rule
Notification Date
1/10/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Both Legislative matter and rule
Notification Date
1/10/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Development, drafting or introduction of a proposal relating to
SafeRide
SafeRide
Action Intended To Affect
Both Legislative matter and rule
Notification Date
1/10/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Both Legislative matter and rule
Notification Date
1/10/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Total Lobbying Effort
| 2025 January - June |
Total | |
|---|---|---|
| Total Lobbying Expenditures | 2025 January - June $49,224.04 |
Total $49,224.04 |
| Total Hours Communicating | 2025 January - June 32.50 |
Total 32.50 |
| Total Hours Other | 2025 January - June 196.75 |
Total 196.75 |
Percent Allocation of Lobbying Effort
Legislative Bills/Resolutions
No legislative bills/resolutions found.
Budget Bill Subjects
No budget bill subjects found.
Administrative Rulemaking Proceedings
No administrative rulemaking proceedings found.
Topics Not Yet Assigned A Bill Or Rule Number
| 2025 January - June |
2025 July - December |
2026 January - June |
2026 July - December |
Total |
|---|---|---|---|---|
| 2025 January - June 5% |
2025 July - December |
2026 January - June |
2026 July - December |
Total 5% |
| 2025 January - June |
2025 July - December |
2026 January - June |
2026 July - December |
Total |
|---|---|---|---|---|
| 2025 January - June 15% |
2025 July - December |
2026 January - June |
2026 July - December |
Total 15% |
| 2025 January - June |
2025 July - December |
2026 January - June |
2026 July - December |
Total |
|---|---|---|---|---|
| 2025 January - June 30% |
2025 July - December |
2026 January - June |
2026 July - December |
Total 30% |
| 2025 January - June |
2025 July - December |
2026 January - June |
2026 July - December |
Total |
|---|---|---|---|---|
| 2025 January - June 30% |
2025 July - December |
2026 January - June |
2026 July - December |
Total 30% |
Minor Efforts
(Time spent on matters each of which accounted for less than 10% of the organization's lobbying.)
Other Matters
Includes time spent on:
- Gubernatorial nominations
- Matters on which the organization made no lobbying communication