Greater Milwaukee Convention & Visitors Bureau, Inc. DBA VISIT Milwaukee
Registered Principal Details
Business Or Interest:
We operate as a convention and visitors bureau, or trade association for the convention and leisure tourism industry. Our members represent restaurants, hotels, attractions, and other businesses that service the convention and tourism industry.
Lobbying Interests:
Matters relating to legislative changes to allow an increased tax assessment on visitor spending – hotel lodging, F&B, for the purpose of funding a convention center infrastructure improvement.
CEO Name:
Peggy Williams-Smith
We operate as a convention and visitors bureau, or trade association for the convention and leisure tourism industry. Our members represent restaurants, hotels, attractions, and other businesses that service the convention and tourism industry.
Lobbying Interests:
Matters relating to legislative changes to allow an increased tax assessment on visitor spending – hotel lodging, F&B, for the purpose of funding a convention center infrastructure improvement.
CEO Name:
Peggy Williams-Smith
Contact
PW
Peggy Williams-Smith
648 N Plankinton Avenue, Ste 220
Milwaukee, WI 53203
(414) 287-4233
PWilliamsSmith@milwaukee.org
http://www.visitmilwaukee.org
648 N Plankinton Avenue, Ste 220
Milwaukee, WI 53203
(414) 287-4233
PWilliamsSmith@milwaukee.org
http://www.visitmilwaukee.org
Authorized Lobbyists
| Lobbyist Name | Exclusive Duties | Authorized On | Withdrawn On |
|---|
Lobbying Interests
Legislative Bills/Resolutions
Assembly Bill 231
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Assembly Bill 231
Relating to: creating a tax credit for expenses related to film production services and for capital investments made by a film production company, granting rule-making authority, and making an appropriation. (FE)
Bill Text and History
5/5/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Relating to: creating a tax credit for expenses related to film production services and for capital investments made by a film production company, granting rule-making authority, and making an appropriation. (FE)
Bill Text and History
For
Notification Date5/5/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Assembly Bill 813
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Assembly Bill 813
Relating to: the opportunity attraction and promotion program administered by the Wisconsin Economic Development Corporation.
Bill Text and History
1/3/2026
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Relating to: the opportunity attraction and promotion program administered by the Wisconsin Economic Development Corporation.
Bill Text and History
For
Notification Date1/3/2026
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Assembly Bill 880
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Assembly Bill 880
Relating to: nuisance actions against racing facilities.
Bill Text and History
2/19/2026
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Relating to: nuisance actions against racing facilities.
Bill Text and History
For
Notification Date2/19/2026
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Senate Bill 231
Toggle details
Senate Bill 231
Relating to: creating a tax credit for expenses related to film production services and for capital investments made by a film production company, granting rule-making authority, and making an appropriation. (FE)
Bill Text and History
5/5/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Relating to: creating a tax credit for expenses related to film production services and for capital investments made by a film production company, granting rule-making authority, and making an appropriation. (FE)
Bill Text and History
For
Notification Date5/5/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Senate Bill 809
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Senate Bill 809
Relating to: the opportunity attraction and promotion program administered by the Wisconsin Economic Development Corporation.
Bill Text and History
1/19/2026
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Relating to: the opportunity attraction and promotion program administered by the Wisconsin Economic Development Corporation.
Bill Text and History
For
Notification Date1/19/2026
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Senate Bill 872
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Senate Bill 872
Relating to: nuisance actions against racing facilities.
Bill Text and History
2/19/2026
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Relating to: nuisance actions against racing facilities.
Bill Text and History
For
Notification Date2/19/2026
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Topics Not Yet Assigned A Bill Or Rule Number
Development, drafting or introduction of a proposal relating to
School Start Date Rule Change
School Start Date Rule Change
Action Intended To Affect
Both Legislative matter and rule
Notification Date
1/12/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.
Both Legislative matter and rule
Notification Date
1/12/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.
Development, drafting or introduction of a proposal relating to
Local Sales Tax
Local Sales Tax
Action Intended To Affect
Both Legislative matter and rule
Notification Date
1/12/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.
Both Legislative matter and rule
Notification Date
1/12/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.
Development, drafting or introduction of a proposal relating to
Reform of the state-county funding structure
Reform of the state-county funding structure
Action Intended To Affect
Both Legislative matter and rule
Notification Date
1/12/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.
Both Legislative matter and rule
Notification Date
1/12/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.
Development, drafting or introduction of a proposal relating to
Room Tax Reform
Room Tax Reform
Action Intended To Affect
Both Legislative matter and rule
Notification Date
1/12/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.
Both Legislative matter and rule
Notification Date
1/12/2025
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.
Total Lobbying Effort
| 2025 January - June |
2025 July - December |
Total | |
|---|---|---|---|
| Total Lobbying Expenditures | 2025 January - June $39,000.00 |
2025 July - December $39,000.00 |
Total $78,000.00 |
| Total Hours Communicating | 2025 January - June 8.00 |
2025 July - December 0.00 |
Total 8.00 |
| Total Hours Other | 2025 January - June 18.00 |
2025 July - December 24.00 |
Total 42.00 |
Percent Allocation of Lobbying Effort
Legislative Bills/Resolutions
Relating to: creating a tax credit for expenses related to film production services and for capital investments made by a film production company, granting rule-making authority, and making an appropriation. (FE)
| 2025 January - June |
2025 July - December |
2026 January - June |
2026 July - December |
Total |
|---|---|---|---|---|
| 2025 January - June 50% |
2025 July - December |
2026 January - June |
2026 July - December |
Total 26% |
Relating to: creating a tax credit for expenses related to film production services and for capital investments made by a film production company, granting rule-making authority, and making an appropriation. (FE)
| 2025 January - June |
2025 July - December |
2026 January - June |
2026 July - December |
Total |
|---|---|---|---|---|
| 2025 January - June 50% |
2025 July - December |
2026 January - June |
2026 July - December |
Total 26% |
Budget Bill Subjects
No budget bill subjects found.
Administrative Rulemaking Proceedings
No administrative rulemaking proceedings found.
Topics Not Yet Assigned A Bill Or Rule Number
No topics found.
Minor Efforts
No minor efforts found.
Other Matters
Includes time spent on:
- Gubernatorial nominations
- Matters on which the organization made no lobbying communication