Diageo North America

Registered Principal Details

Business Or Interest:
Production, sales and marketing of beverage alcohol products.

Lobbying Interests:
Issues related to beverage alcohol taxation, franchise laws, marketing and market access.

CEO Name:
Ivan Menezes

Contact
AS
Alden Schacher
3 World Trade Center
New York, NY 10006
(202) 701-4066
compliance_wi_diageo@multistate.us
http://Diageo.com

Authorized Lobbyists

Lobbyist Name Exclusive Duties Authorized On Withdrawn On

Lobbying Interests

Legislative Bills/Resolutions

Senate Bill 22
Senate Bill 22
Relating to: the retail sale of intoxicating liquor by the glass for consumption away from the licensed premises.

Bill Text and History

For
Notification Date
2/3/2021
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.

Topics Not Yet Assigned A Bill Or Rule Number

legislation affecting Wisconsin's dealership law and all areas of franchise legislation
Development, drafting or introduction of a proposal relating to
legislation affecting Wisconsin's dealership law and all areas of franchise legislation

Action Intended To Affect
Legislative matter

Notification Date
1/6/2021
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.

Activity related to Covid-19 relief in the Alcoholic beverage Industry, including “Cocktails to Go”:
Development, drafting or introduction of a proposal relating to
Activity related to Covid-19 relief in the Alcoholic beverage Industry, including “Cocktails to Go”:

Action Intended To Affect
Legislative matter

Notification Date
1/6/2021
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.

Total Lobbying Effort

  2021
January - June
2021
July - December
2022
January - June
2022
July - December
Total
Total Lobbying Expenditures 2021
January - June
$24,676.53
2021
July - December
$21,996.62
2022
January - June
$22,442.78
2022
July - December
$21,500.00
Total $90,615.93
Total Hours Communicating 2021
January - June
0.00
2021
July - December
2.00
2022
January - June
0.00
2022
July - December
0.00
Total 2.00
Total Hours Other 2021
January - June
73.95
2021
July - December
60.95
2022
January - June
36.08
2022
July - December
81.28
Total 252.26

Percent Allocation of Lobbying Effort

Legislative Bills/Resolutions

Relating to: the retail sale of intoxicating liquor by the glass for consumption away from the licensed premises.
2021
January - June
2021
July - December
2022
January - June
2022
July - December
Total
2021
January - June
60%
2021
July - December
2022
January - June
2022
July - December
Total 17%

Budget Bill Subjects

No budget bill subjects found.

Administrative Rulemaking Proceedings

No administrative rulemaking proceedings found.

Topics Not Yet Assigned A Bill Or Rule Number

2021
January - June
2021
July - December
2022
January - June
2022
July - December
Total
2021
January - June
10%
2021
July - December
61%
2022
January - June
85%
2022
July - December
Total 30%
2021
January - June
2021
July - December
2022
January - June
2022
July - December
Total
2021
January - June
30%
2021
July - December
30%
2022
January - June
2022
July - December
Total 16%

Minor Efforts

(Time spent on matters each of which accounted for less than 10% of the organization's lobbying.)

Minor Efforts
2021
January - June
2021
July - December
2022
January - June
2022
July - December
Total
2021
January - June
2021
July - December
9%
2022
January - June
5%
2022
July - December
Total 3%

Other Matters

Includes time spent on:

  • Gubernatorial nominations
  • Matters on which the organization made no lobbying communication

Other Matters
2021
January - June
2021
July - December
2022
January - June
2022
July - December
Total
2021
January - June
2021
July - December
2022
January - June
10%
2022
July - December
100%
Total 33%

Filed Statements of Lobbying Activity and Expenditures