Destinations Wisconsin

Registered Principal Details

Business Or Interest:
Tourism and hospitality.

Lobbying Interests:
Legislation and rules relating to tourism promotional expenditures, Department of Tourism, room tax, and economic development.

CEO Name:
Julia Hertel

Contact
JH
Julia Hertel
P.O. Box 393
Sun Prairie, WI 53590
(608) 837-6693
jhertel@escapetowisconsin.com
https://www.destinationswisconsin.com

Authorized Lobbyists

Lobbyist Name Exclusive Duties Authorized On Withdrawn On

Lobbying Interests

Legislative Bills/Resolutions

Assembly Bill 98
Assembly Bill 98
Relating to: signs along snowmobile trails that advertise nearby businesses.

Bill Text and History

For
Notification Date
3/20/2023
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Assembly Bill 348
Assembly Bill 348
Relating to: the creation of a local exposition district by the City of Superior. (FE)

Bill Text and History

Undisclosed
Notification Date
8/17/2023
First Communication Date
8/15/2023
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has communicated on this matter.
Assembly Bill 395
Assembly Bill 395
Relating to: requirements for and insurance related to peer-to-peer motor vehicle sharing programs. (FE)

Bill Text and History

Against
Notification Date
1/5/2024
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Comments
After further review, our members oppose the carve out for peer-to-peer car sharing services from the state and local rental car tax and believe the bill should be amended to apply the state and local car tax to peer-to-peer car sharing services.
Assembly Bill 435
Assembly Bill 435
Relating to: the commencement of the school term for public schools.

Bill Text and History

Against
Notification Date
10/6/2023
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Assembly Bill 449
Assembly Bill 449
Relating to: rural creative economy grant program and making an appropriation. (FE)

Bill Text and History

For
Notification Date
9/29/2023
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Assembly Bill 461
Assembly Bill 461
Relating to: allowing certain municipalities to increase the rate of the premier resort area tax. (FE)

Bill Text and History

For
Notification Date
10/18/2023
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.
Assembly Bill 856
Assembly Bill 856
Relating to: grants awarded by the Wisconsin Economic Development Corporation for the purpose of attracting opportunities and events to Wisconsin. (FE)

Bill Text and History

For
Notification Date
1/5/2024
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Senate Bill 105
Senate Bill 105
Relating to: signs along snowmobile trails that advertise nearby businesses.

Bill Text and History

2023 Wisconsin Act 63

For
Notification Date
3/20/2023
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Senate Bill 342
Senate Bill 342
Relating to: the creation of a local exposition district by the City of Superior. (FE)

Bill Text and History

Undisclosed
Notification Date
8/17/2023
First Communication Date
8/17/2023
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has communicated on this matter.
Senate Bill 386
Senate Bill 386
Relating to: requirements for and insurance related to peer-to-peer motor vehicle sharing programs. (FE)

Bill Text and History

Against
Notification Date
1/5/2024
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Comments
After further review, our members oppose the carve out for peer-to-peer car sharing services from the state and local rental car tax and believe the bill should be amended to apply the state and local car tax to peer-to-peer car sharing services.
Senate Bill 429
Senate Bill 429
Relating to: the commencement of the school term for public schools.

Bill Text and History

Against
Notification Date
10/6/2023
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Senate Bill 448
Senate Bill 448
Relating to: rural creative economy grant program and making an appropriation. (FE)

Bill Text and History

For
Notification Date
9/29/2023
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.
Senate Bill 451
Senate Bill 451
Relating to: allowing certain municipalities to increase the rate of the premier resort area tax. (FE)

Bill Text and History

For
Notification Date
10/18/2023
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.
Senate Bill 810
Senate Bill 810
Relating to: grants awarded by the Wisconsin Economic Development Corporation for the purpose of attracting opportunities and events to Wisconsin. (FE)

Bill Text and History

For
Notification Date
1/5/2024
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.

Budget Bill Subjects

Administration: Departmentwide
Biennial budget bill treatment of matter relating to
Administration: Departmentwide

Notification Date
4/7/2023
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.

Tourism: Departmentwide
Biennial budget bill treatment of matter relating to
Tourism: Departmentwide

Notification Date
2/22/2023
First Communication Date
2/14/2023
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has communicated on this matter.

Tourism: Support of Arts Projects
Biennial budget bill treatment of matter relating to
Tourism: Support of Arts Projects

Notification Date
2/22/2023
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has not yet communicated on this matter, but intends to do so at a later date.

Tourism: Tourism Development and Promotion
Biennial budget bill treatment of matter relating to
Tourism: Tourism Development and Promotion

Notification Date
2/22/2023
First Communication Date
2/14/2023
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has communicated on this matter.

Wisconsin Economic Development Corporation
Biennial budget bill treatment of matter relating to
Wisconsin Economic Development Corporation

Notification Date
4/7/2023
First Communication Date
4/5/2023
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has communicated on this matter.

Administrative Rulemaking Proceedings

Revisions to rules governing the commencement of the school term prior to September 1
Agency Name
Department of Public Instruction (PI)
Subject
Revisions to rules governing the commencement of the school term prior to September 1
Scope Statement
SS 011_24
Against
Notification Date
2/19/2024
First Communication Date
2/12/2024
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has communicated on this matter.

Topics Not Yet Assigned A Bill Or Rule Number

The appointment of the Department of Tourism Secretary
Development, drafting or introduction of a proposal relating to
The appointment of the Department of Tourism Secretary

Action Intended To Affect
Legislative matter

Notification Date
2/22/2023
First Communication Date
2/16/2023
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has communicated on this matter.

Comments
In favor of Anne Sayers appointment.

Room tax reform
Development, drafting or introduction of a proposal relating to
Room tax reform

Action Intended To Affect
Both Legislative matter and rule

Notification Date
12/28/2022
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.

Short term rentals
Development, drafting or introduction of a proposal relating to
Short term rentals

Action Intended To Affect
Both Legislative matter and rule

Notification Date
12/28/2022
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.

Policy as a result of COVID-19
Development, drafting or introduction of a proposal relating to
Policy as a result of COVID-19

Action Intended To Affect
Both Legislative matter and rule

Notification Date
12/28/2022
First Communication Date
N/A
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal do not intend to communicate on this matter.

Legislation that would make changes to the September 1 school start date
Development, drafting or introduction of a proposal relating to
Legislation that would make changes to the September 1 school start date

Action Intended To Affect
Both Legislative matter and rule

Notification Date
12/28/2022
First Communication Date
2/14/2023
Communication Information
The principal, a lobbyist authorized by the principal, or another individual acting on behalf of the principal has communicated on this matter.

Total Lobbying Effort

  2023
January - June
2023
July - December
Total
Total Lobbying Expenditures 2023
January - June
$23,800.00
2023
July - December
$20,850.00
Total $44,650.00
Total Hours Communicating 2023
January - June
29.75
2023
July - December
10.25
Total 40.00
Total Hours Other 2023
January - June
239.50
2023
July - December
177.50
Total 417.00

Percent Allocation of Lobbying Effort

Legislative Bills/Resolutions

Relating to: the commencement of the school term for public schools.
2023
January - June
2023
July - December
2024
January - June
2024
July - December
Total
2023
January - June
2023
July - December
10%
2024
January - June
2024
July - December
Total 4%
Relating to: the commencement of the school term for public schools.
2023
January - June
2023
July - December
2024
January - June
2024
July - December
Total
2023
January - June
2023
July - December
10%
2024
January - June
2024
July - December
Total 4%

Budget Bill Subjects

2023
January - June
2023
July - December
2024
January - June
2024
July - December
Total
2023
January - June
75%
2023
July - December
2024
January - June
2024
July - December
Total 44%

Administrative Rulemaking Proceedings

No administrative rulemaking proceedings found.

Topics Not Yet Assigned A Bill Or Rule Number

2023
January - June
2023
July - December
2024
January - June
2024
July - December
Total
2023
January - June
10%
2023
July - December
2024
January - June
2024
July - December
Total 6%

Minor Efforts

(Time spent on matters each of which accounted for less than 10% of the organization's lobbying.)

Minor Efforts
2023
January - June
2023
July - December
2024
January - June
2024
July - December
Total
2023
January - June
5%
2023
July - December
50%
2024
January - June
2024
July - December
Total 23%

Other Matters

Includes time spent on:

  • Gubernatorial nominations
  • Matters on which the organization made no lobbying communication

Other Matters
2023
January - June
2023
July - December
2024
January - June
2024
July - December
Total
2023
January - June
10%
2023
July - December
30%
2024
January - June
2024
July - December
Total 18%

Filed Statements of Lobbying Activity and Expenditures